About Paragon

Take what's yours, and only yours.

Paragon Vitamins was pioneered by three marketing executives who experienced firsthand the incredible benefits of a precision-based wellness routine developed by scientist Sam Bock. Co-Founders Jeff B. Smith, former Company Group Chairman, Johnson & Johnson NA; Betsy Taggart, an experienced marketer with over 15 years in CPG, retail and finance; and Courtney Smith, seasoned digital strategist— set out to revolutionize the face of health and wellness and make it accessible to everyone.

With a background in metabolic science, Sam Bock spent 15+ years developing protocols for his clients and athletes that dramatically transformed their health; however, because of the time and money involved to personalize a regimen, it was only available to a select few. His co-Founders had a vision and believed you shouldn’t have to be a high-performance athlete to benefit from his groundbreaking work. This in turn, led them to develop a modern approach, fueled by state-of-the-art technology to reinvent the vitamin category.

The result? Paragon Vitamins— which starts with a hair test, informing what the body needs at the cellular level. It then layers in a questionnaire, developed over 10+ years and designed to pinpoint the root causes of health issues, taking in specific information on diet, lifestyle and activity levels. Through its proprietary 12,000-line algorithm it analyzes the data, designs a comprehensive made-to-measure wellness guide and formulates the purest bio-available combinations of nutrients, per each body’s recommendation.

The Company’s mission is to apply trail-blazing metabolic research to address individuals’ health imbalances through a customized vitamin subscription service delivered directly to your door … for as little as a $1.50/day.

Our team

Jeff Smith
Jeff Smith
Co-founder, Co-CEO
Sam Bock
Sam Bock
Co-founder, Co-CEO
Betsy Taggart
Betsy Taggart
Co-Founder & COO
Courtney Smith
Courtney Smith
Co-Founder & Chief Growth Officer
Bryce Hildebrand
Bryce Hildebrand
Engineering
Cyrus Kuhzarani R. Phm.
Cyrus Kuhzarani R. Phm.
Co-founder & Advisor

Our partners

Trace Elements Inc. is recognized internationally as the Gold Standard in Hair Tissue Mineral Analysis (HMTA). TEI serves health professionals in 46 countries and has conducted over one million tests. TEI founder, Dr. David Watts, Ph.D is regarded as the authority on the science of balancing minerals and body chemistry through hair tissue mineral analysis.

In addition to conducting its own research, Paragon works with doctors and researchers from universities & other leading international metabolic testing & compounding laboratories and research groups.

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